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              旅游與酒店管理
               

              【培養目標】本方向培養擁護黨的基本路線,基礎理論扎實、知識面寬、專業能力強、富有創新精神,能從事會

                          展公司、會展服務公司、參展企業、大酒店等相關會展單位會展項目的市場調研、會展的立項、主題、

                          招商、招展、預算和運營管理等方案的策劃、會展項目的銷售和會展的現場運營管理等工作的高素質技能

                          型人才。

               

              【主要課程】職業規劃與就業指導、管理學基礎、傳播學原理、市場營銷學、公共關系學、會展營銷與策劃、會

                          展調研與評估、會展組織與管理、旅游與酒店管理、展示設計、展覽工程實務、會展禮儀、會展商務英

                          語、大型會展現場實習、頂崗實習等。

               

              【就業方向】會展公司、會展服務公司、參展企業、大酒店、旅游公司等企業從事會展策劃、公關、設計、制作

                          、會議與活動管理、現場運營管理等工作。

               

              【資格證書】計算機辦公軟件證書、助理營銷員、酒店職業英語證書、會展師職業資格證等。

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